How to Enter “Purpose” into a Digital Consent
The purpose defines exactly what the signer is consenting to. It must be clear, specific, and precise, so both your team and the signer understand how the images or video may be used.
What to Include in a Clear Purpose
Examples of well-defined purposes:
- Use on our own communication channels (website, social media, newsletters, etc.)
- Use in printed and digital marketing materials (posters, flyers, presentations, etc.)
- Use in press coverage and editorial contexts
- Sharing with our commercial partners for use in their marketing, communication, and advertising
Avoid vague descriptions. The more specific the purpose, the easier it is to manage compliant media use later.
Why Purpose Matters in Skyfish
The text entered in the purpose field becomes:
- Searchable in Skyfish
- Visible on all media linked to the consent
- A filter you can use to find images cleared for a particular type of use
To quickly locate images cleared for a specific purpose, include keywords such as “social media,” “internal use,” “marketing,” and search for them in Skyfish later.
How the Purpose Fields Work
There are two potential purpose fields depending on your template setup:
- Purpose for use in the contract (official purpose)
- Purpose for internal use (internal-only purpose)
Which fields appear depends on whether the Consent Purpose smart tag is included in your template.
You will see the field: “For use in the contract.”
This field is mandatory. What happens with this text:
- It appears in the signed contract
- It appears internally on media linked to the consent
- It becomes searchable across Skyfish
Optional: Create a version for internal use
If you choose to add an internal version:
- The contract purpose appears in the signed consent
- The internal purpose appears on linked media
- Useful when consent is in one language (e.g., English) but your team works in another (e.g., Danish), or when internal users need extra detail
2. If the Consent Purpose smart tag is not included in the template
You will only see: “For internal use”
This field is mandatory, because it controls what appears on media linked to the consent. What happens with this text:
- It does not appear in the signed contract
- It appears only on linked media
- It remains searchable, letting you filter files by purpose keywords
How Purpose Impacts Search and Filtering
Skyfish treats the purpose text as searchable metadata.
This means, if your purpose text includes structured keywords such as:
- “Social media”
- “Internal use”
- “Marketing”
…you can later search for those terms to instantly retrieve all files linked to consents allowing that type of use.
Example:
Search for “social media” → Skyfish shows all files linked to consents that include “social media” in the purpose.